The Restaurant of Mistaken Orders: A CVP masterclass.

We love this wonderful story about the ‘Restaurant of Mistaken Orders’, from Neal Foard.

Not just for the warm, fuzzy feels. But also because it’s such a fabulous example of a brilliant Customer Value Proposition that addresses customer needs far beyond the functional.

Looking beyond the customer desire to eat good food and instead exploring surrounding social (how people want to appear to others) and emotional (how people want to feel) customer needs when designing and positioning his restaurant experience has enabled founder Shiro Oguni to create a totally authentic point of difference in market.

Oguni has identified that for his target customers, the need to get exactly what you ordered, is surpassed by the desire to help a part of society that is typically summarily dismissed from the workforce and socially isolated. That joy and hope are more important menu items than the food itself. And that these things are what will be remembered (and talked about) long after the flavour has been forgotten.

It’s a great prompt to ask yourself- is your business just focusing on getting your customers stomachs ‘fed’? Or also their hearts and minds? What are the needs that you can’t see without going below the surface? And that competitors aren’t fulfilling?

If you could use a hand digging for that gold… we’re here to help 💚