The change impact associated with evolving your marketing org design isn’t insubstantial- so how do you ensure you’re building something that will truly take your team forward?

Ambiguity should be accepted as the norm in business- but how can you lead intentionally so that you create clarity rather than chaos?

Think your Customer Value Proposition is rock-solid? Worth checking to make sure it's not actually a 'propsicle'- doomed to melt when the heat gets turned up! How do you identify a 'propsicle'? And how can you avoid creating one?

Many businesses fall into the trap of "sadmentation," where a perfectly crafted segmentation model becomes a burden rather than a boon because it fails to deliver impact. This happens when the model is created without considering how it will be operationalized within the business.

Behind the scenes of the journey to evolve Wingmaven’s visual identity- and the challenges we overcame along the way (even as strategic marketing experts!)

We Marketers are well known for banging on about the importance of segmentation. That old (grammatically-questionable) adage, ‘Try to be everything to everyone, and you’ll end up being nothing to no-one’ gets a run in almost every client workshop we hold. Which might seem ironic from the outside looking in, because at face value, our own client book is pretty varied- from challenger-brand banks to mid-size engineering companies, pioneering leadership experts/authors, major energy retailers, and beyond. It’d be easy to assume we weren’t taking our own medicine in terms of narrowing down a target audience, right? Wrong!

In fact, we’re very specific about who we work with and why- because we believe that success is not just about what we do. It’s about who we do it with.

A masterclass in Customer Value Proposition development and execution- The Restaurant of Mistaken Orders. A great lesson in the criticality of examining and responding to emotional and social needs; not just obvious functional ones.

Developing your high performing, high potential talent should be a core focus for Marketing Leadership Teams. But what do you do when there’s only so many stretch opportunities to go round… and everyone wants exposure to strategy and people leadership?

Wondering how to get your Marketing team to increase pace, without sacrificing quality outcomes? Take a beat, step back and look for what lies beneath the time wasting. Here’s some key things to look for.

Identifying your WHY, your brand’s purpose, is only the first step of using this to compel your audience to engage with you. Telling the story of your WHY- your ‘Why is this our WHY’ narrative, is critical, to make it land well. In this blog, we explain why (sorry for all the why’s, in advance by the way!), and also give you some hints on how.

If your marketing dollars have been clipped beyond just the split ends, we’ve compiled a few hints and tips, to help you out, and maybe- just maybe -enjoy the process a tiny wee bit.

Five fast questions to get to know Jenn ten Seldam, Co-Founder & Director WINGMAVEN

Five fast questions to get to know Laura Wilson, Co-Founder & Director WINGMAVEN