Effective communication is pivotal to influence
And influencing others is the key to getting things done
The cost of poor communication
Ineffective Communication is at the root of many of the challenges businesses face today; inefficiency, waste, misalignment, indecision and re-work.
A survey of 400 companies with 100k employees cited an average annual loss of $62.4m as a result of inadequate communication among employees. For smaller companies with ~100 employees, the cost is ~$420,000 per year*.
*Source: David Grossman, The Holmes Report, July 2011 and Debra Hamilton, Top 10 email blunders that cost companies money
Our program is light on theory, heavy on practice, incorporating practical ‘real-world-tested’ tools & techniques that have served senior executives well in complex, global businesses.
Developed by Big Brand CMOs, we take the strategic communication techniques Marketers use to inspire and influence customers, and turn them inwards to support businesses to engage more effectively.
With deep technical foundations in strategic communications, our facilitators support participants to supercharge their knowledge and application of best-practice communication and influencing techniques.
In just three hours participants will learn how to:
Develop empathy for the decision-maker, and reduce their cognitive load when it comes to decision-making
Maximise buy-in and advocacy from decision-influencers and minimise objections in stakeholder forums
Focus your narrative on the content that counts and resist the temptation to 'show everyone your homework'
Determine what your audience needs to hear, and structure and deliver a compelling narrative
FAQs
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Online or In-Person (but to protect the learning experience, not hybrid)
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10-12 people per course is the optimal number. Speak to us if you have a larger group to find an optimal solution.
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Every participant will walk away with a concise and actionable toolkit to apply immediately to sustain the learning.
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We spend a healthy amount of time in working groups, putting our frameworks into practice. We also include opportunity for live Q&A to support participants to address related topics that are top of mind for them.
What our partners are saying
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This workshop has elevated our team’s ability to presents ideas and insights. We now communicate with more clarity and focus on addressing the biggest barriers to success. I strongly recommend Wingmaven's workshop for marketing and insights teams aiming to improve their communication skills for greater impact
Serge Petrichenko, Head of Research & CX, REA Group
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Jenn and Laura, this was SUCH a great session. Thank you for showing us such a robust framework that enables impactful conversations, no matter what the subject is or who our stakeholders are. I'm feeling a lot more empowered. Thank you!
Nicole Yeung, Product Marketing at Xero